Promoting My Blog

I took a look at my yearly statistics this morning and realized that I was probably going to have fewer views this year than last. Every year up until this one, I have managed to grow my readership in all areas. This year, I might have more followers, but I have fewer posts viewed.

So, I decided to see if I could increase that number. I shared my post on Facebook and told my friends there that I needed more views to hopefully surpass last year’s totals. I did the same thing with my Instagram account. I even tried to think of clever hashtags which would bring thousands of people screaming to my blog. Basically, I did a lot of self promoting this morning.

It worked and I got about 160 views, which is at least a hundred more than I normally get, and a couple of new followers joined on. I still have a long way to go before I can beat last year’s numbers. I might have to do a lot more self promoting.

As the day wound on and I got to see the climbing stats, I started to wonder why this was important. Does it really matter how many views I have had this year. I wrote less and just by that number, I should expect fewer readers. The readers who have been here have commented more and given me more to think about. Should I really be worried that this year is better than last? Obviously not.

I guess in this era, we measure success differently. If I were writing a book, sales would be the biggest yardstick. On the other hand, I might consider how many fan letters I received. I might measure success by how much they would be willing to pay for the next book. I might consider myself successful if people tune in to see me interviewed on some TV show.

Is Today’s Perfect Moment being a successful self marketer or is it the realization that success can be measured in another way? I am too tired to decided, so I will answer that it is probably both.

About Anthony

I am: equal parts rebel, romantic and shockingly average Joe. a writer trapped inside of an ESL teacher's body. an introverted attention seeker. a teacher who hopes one day to be called "Captain, my Captain." an intellectual who can do some very dumb things. a person whose Japan experience, despite being so long ago, still exerts a strong influence upon him. a lover of books, music, beer, hockey and Pizza.
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19 Responses to Promoting My Blog

  1. Zoewiezoe says:

    The thing about ‘self-promotion’ is that it’s (when it’s your chosen method) is a constant activity. Replying on other blogs, reading other blogs, following your own blogs is all going to help in pulling people to your blog…just doing these ‘promo sprints’ will boost your traffic for a day, but a lot of the times these people won’t be making return visits.

    I always (even though I’m also stat obsessed) find quality to weigh heavier than quantity in that regard… I rather have people reading and engaging (aka comment numbers) than high traffic numbers. But regardless: I do hope you still crush your record!

    • Anthony says:

      You are right. Quality will always win over quantity. Most new followers are only hoping for a follow back and may never visit the site again.
      I know that I shouldn’t be worried about my stats. I am getting more engagement in my blog these days and I am really enjoying that. The problem is that numbers are so much easier to latch onto.
      Thanks for you advice and keep writing.

  2. Margie Swain says:

    Good words of wisdom by Zoe. Self promotion can be hard but in these days of overloaded social media marketing it seems to be the only way. Keep up the good work. Enjoy the season and get ready to tackle whatever life brings you this year and next. All the best with the stats.

  3. Kally says:

    I’m happy to invite you to collaborate on a post to create more awareness for your blog. 🙂 If this is something you want to explore, drop me an email at kally@MiddleMe.net.

  4. I feel your pain. Told me that starting a blog required a lot more than just writing what I thought, I probably would not have done it. I’m simply not able to read everyone’s blog, especially outside my main interest area, even if I’d like to. That’s because I’m either writing the blog or trying to write and improve my book and eventually get it published, soni should actually blognless. Plus doing all the bike riding, walking and yoga activities which are what create ideas for the blog take time. Three blogs a week is actually a lot of work when done right.

    I also have a struggle with social media in that I really don’t like it or promoting myself. Plus I’m anonymous here so putting things on SM would defeat the purpose. (S & M used to be an abbreviation for hurting yourself and others… coincidence?). But the few times others have spread the word my numbers have gone way up. Like Zoe I would much prefer people read the blog but that’s largely out of my control unless I play the self promotion game. And it’s a numbers game for sure.

    So it’s a dilemma for sure period unfortunately I don’t know any teenagers who want to be my social media marketing intern. I’m sure if I can ever get my book published or more likely tell published I’ll become rich and famous and then I can pay people to do that promotion for me. Best wishes getting those numbers!

    • Anthony says:

      I hope you get your book published.

      • Thanks for the encouragement. It’s a challenge for sure.

        Mostly I need people who will read and comment (on the whole thing) to tell me if it’s any good. I really have no idea if anyone would buy it.

        Then ideally I’d find an editor, but to hire one is very expensive. Although I’ve done one pass at it. I’m too close to it.

        It occurred to me recently that I WROTE it, and that was my actual goal. So I’m a bit at an impasse, really.

  5. Lkvy says:

    Kudos! I have no idea how to self promote. I guess people just aren’t that into my writing! 🤷🏼‍♀️

    • Anthony says:

      I think people are into your writing, Mostly we have to admit that blogging can be kind of insular. If I weren’t blogging, how many other blogs would I read? There are a bunch that speak to me, but probably not as many as I follow. And if you’re not blogging, are you seeking out blogs?
      Maybe that’s why there are so many makeup tutorial blogs.

      • Lkvy says:

        I find that WordPress makes it difficult for me to find blogs I’m interested in. Livejournal made it so easy! Commenters would interact with one another all the time. You could join communities, including makeup communities if you’re into that kinda thing!

      • Anthony says:

        I still think WP does a better job of encouraging interaction than Blogger did for me. They didn’t change their recommended blogs for the year or so I was there.

  6. retrodee says:

    If I’m happy when I’m writing my posts, to me, that’s success.

  7. I don’t really promote my website all that much. I post, I read others and interact. Every now and then I’ll post a link or two on socials. Looking at my stats, this will be the first year I (probably) won’t hit year-on-year view growth. It doesn’t really worry me too much though.

  8. idlecyclist says:

    I noticed that you send your whole post out on the email notifications. You may have a lot of readers that don’t actually visit your blog and therefore don’t show on your stats unless they like or comment. Maybe try changing the email to sending an excerpt only?

  9. Sarah Warsi says:

    Hi Anthony, I think success is very subjective – especially in this day and age. It could be measured by the number of followers you’ve gained, how many views your site is getting regularly, how much engagement, etc. I think that a person’s inner passion to write/blog is success on its own. As long as you love what you do and it makes you feel better, that is key and all the support and love that you get from those that connect with your writing makes it that much sweeter. I find that if you focus too much on the stats/hard numbers, it could inadvertently dishearten you and keep you from continuing to do something you love. I also have mixed feelings when it comes to running ads – I tried it for a bit but it never yielded any major return – plus I was worried that people would be put off by ads running on my posts and then they would not bother staying on the site anyway. How have running ads been for you? Any feedback would be welcome. But overall, keep doing your thing, you are great at it! =)

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