Are there too many craft beers out there? This one is branded with the name and number of my all-time favourite hockey player, Doug Gilmour. He served as Captain of my Maple Leafs, and was the single inspiration that got be back watching hockey in 91. As a player, he was as hard nosed as they come and his determination was much bigger than his size. There is a reason why his nickname was “killer.” As a brew master….
Let’s back up a minute.
I asked the question, are there too many craft beers out there because I really do wonder about that. In a country of 35 million people, how many are of legal drinking age? How many might choose the now legal marijuana over beer–only one of which can be enjoyed outside on a warm spring/summer day? (and that isn’t beer in this province) In addition to that, how many are old enough to have seen Killer play hockey?
Another question; Should we be looking to professional athletes (ex or otherwise) to sell beer? Celebrity endorsements are as old as Converse basketball shoes, but are they needed nowadays? Is this going to turn a small brewery into a powerhouse?
This isn’t an official beer review, but I can say that it was tasty. I don’t know if Killer had any real input into making this, but it isn’t a stain on his legacy. I don’t know how widely available it is, but I would drink it again.
Sorry for no Perfect Moment, but I received some sad news this morning and despite having a nice weekend with my girlfriend, I don’t have the heart to write about a Perfect Moment. I did need to distract myself a little, though.