If you’re not Canadian, you may not have heard of the promotion** from one of our most ubiquitous coffee shops called Roll Up The Rim. If you are Canadian, you’ve been inundated with it since February. Basically, if you buy any size coffee, tea, or hot chocolate, you can win some nice prizes; like a Jeep, or cash, but most likely will win a free cup of coffee or Timbits.
Being somewhat frugal, having lots of coffee beans from my vacation, and preferring coffee out of my china mug, I do not take part too often in this contest. That is not to say I never do, just that it is infrequent. Some others live for this event and even keep track of their “winning and losing records”. At my doctor’s office, they have a whiteboard to keep track. The fact that this coffee shop is across the parking lot from them probably doesn’t help.
Recently, while at a totally unrelated fast food franchise on my way back from watching We Will Rock You (featuring the music of Queen) at a casino stage, I found one of these winning Roll Up the Rim tags on my table. Having seen no one leave the table, I didn’t really know what to do with it. I wouldn’t really call it a moral dilemma, but I wasn’t the actual winner. In the end, I treated it like a found penny. (Since we no longer use them in Canada, I am not sure that analogy is apt).
Yesterday, a friend was having a bit of a rough day. I was at a bit of a loss as to how to cheer them up. Then, I remembered the winning slip half-forgottenly tucked into my wallet. I used it to purchase them a hot chocolate. I also secretly hoped that the cup would produce a winner for them. Sadly this was not the case, but the anticipation while unrolling the rim was pretty good.
Now, chocolate doesn’t fix everything. Even completely and truly free chocolate doesn’t fix everything. I know that. However, being supportive and listening while drinking the hot chocolate seems like a pretty good thing. Though the cause may be negative, I won’t even hesitate to call it Today’s Perfect Moment (yesterday).
**As the company now has locations outside of Canada, some of you will have heard of it, but I doubt it has reached the epic proportions it has here.