I am not sure how it came up, but my family were talking about my blog. Of course, they weren’t talking to me, but amongst themselves. While they weren’t being critical, they were expressing their opinion about the topics of my recent blogs. Thankfully, no one in my family can keep a secret and they will most likely replay these conversations word for word–or what they think they think is word for word (with a bunch of opinion and asides tucked in). It shouldn’t bother me that sometimes they “mishear” or “misunderstand” each other (No, I will not use the oft-quoted “mis-remembered”).
It seems that my sister thinks I have veered away from Today’s Perfect Moment–a topic which she appreciates. She believes I am writing about other things and that she would like me to get back on message–or she’s just looking forward to me getting back to those positive and uplifting moments that this blog was built on.
When I first heard these comments, I was a bit surprised. If I am writing about it, unless otherwise stated, it is probably Today’s Perfect Moment, or a collection of Perfect Moments. For example, when I am on vacation, there are likely to be a whole pile of Perfect Moments. When I am writing about my workday….there might only be one.
Then I started thinking, maybe I haven’t been explicit enough with declaring it Today’s Perfect Moment. I clearly state when it isn’t a Perfect Moment, maybe I haven’t done enough lately to remind everyone that what I am writing about is Today’s Perfect Moment. I might have let that slip.
A consistent message is more effective than a random one. If I am looking to build a successful brand, I should take the advice to heart. Of course, how one defines success is relative. I used to think that it was the number of followers and the amount of free stuff you could bring. Now, I define success as the connections made between people and the quality of the writing I can produce. One comment from a reader goes a long way. One sentence that I am really proud of goes a long long way.
I should also admit that, at first, in the spirit of true familial competition, I was tempted to throw down the gauntlet and tell my sister that it was My Blog and My Rules! However, based on what I have written above, that position seems rather silly. I can’t claim to be writing about Today’s Perfect Moments and then tell people that I will do what I want. I want to write about Today’s Perfect Moments and I want people to find happiness in that.
Ah, the trials and tribulations of being a blogger.
Is your blog following the path you set out for it? Are you still on the same message, or have you found an even stronger one?